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Para Los Niños and Heschel Day School perform at The Federation’s Sukkot celebration

Students from Para Los Niños and Heschel Day School perform at The Federation’s Sukkot celebration on skid row.

URL: http://www.jewishjournal.com/cover_story/article/para_los_ninos_and_heschel_day_school_perform_at_the_federations_sukkot_cel/

Ending hunger in Los Angeles is a pretty ambitious goal. Yet The Jewish Federation of Greater Los Angeles is staking its identity on a new campaign, titled “Fed Up With Hunger,” that launched in September during the High Holy Days. Spreading the word through reusable shopping bags, strategically placed banners and a full calendar of events, Federation leaders are hoping that this obviously urgent and highly visible target will capture a new spirit at The Jewish Federation and help usher in a revitalized identity for the umbrella fundraising organization, one that will endure into the 21st century.

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