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Milking The Peace Cow

URL: http://www.jewishjournal.com/up_front/article/milking_the_peace_cow_20030815

A year and a half ago, Woodland Hills resident Steve Handelman believed he had a novel idea: merchandise bearing the slogan "Got Peace?" Before long, the writer got his wife, Trudy Handelman, a medical dental consultant; and his children, Alexandra, 13, and Gabriel, 9, on board. He produced baseball caps, T-shirts, even a plush Holstein cow riffing off of the slogan.

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