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Marty Kaplan: The Naked Nielsens


URL: http://www.jewishjournal.com/marty_kaplan/article/marty_kaplan_the_naked_nielsens_20110414

The TV business is built on advertising. Except for premium cable, the money that networks get for selling audiences’ eyeballs to advertisers is the mother’s milk of the industry. Networks set the price of ads on their shows using demographic information about the age and sex of those shows’ viewers. And the company that pretty much has a monopoly on furnishing those metrics is Nielsen.

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