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Makeup maven

URL: http://www.jewishjournal.com/tribe/article/makeup_maven_20110215

Eli Frenkel never imagined he’d know this much about makeup. A former building engineer, the 33-year-old Israeli is the brains behind Micabella, a mineral makeup and skincare line sold in over 150 retail locations throughout the United States and overseas. He was first introduced to mineral makeup as the owner and operator of several carts selling Dead Sea products in malls throughout Southern California.

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