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Magazine makes GOOD on charity lifestyle


URL: http://www.jewishjournal.com/philanthropy/article/magazine_makes_good_on_charity_lifestyle_20071116

Ben Goldhirsh the 27 year old brains and bread behind GOOD magazine, wants to combine his successful business with a commitment to philanthropy and public service. Goldhirsh sees the GOOD brand, which also includes Reason Pictures, a film company he started in 2004, as much more than a media organization. It's "a meta-company," he said, "a lifestyle brand" that appeals to the "reason-based sensibilities" of people like him. People who know privilege and yet want to change the world in a big way.

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