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L’Chaim to Kitsch!

Russian Jews are flocking to a glitzy musical genre.

URL: http://www.jewishjournal.com/music/article/lchaim_to_kitsch_20060310

In a dark spotlight-lit stage, a man in a long, black suit; yarmulke; and tallit slung over one shoulder fervently sings into a microphone, while a dance troupe in similar -- but sexier -- garb twirls behind him. He's not a cantor. He's not a rabbi. He's not even religious. He is Evgeni Valevich, a performer whose repertoire includes a program of Russian Jewish music in the genre called Estrada. Estrada may be a genre unknown to Westerners, but to Russians, the term is immediately recognizable.

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