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‘LaunchBox’ is Next Big Jewish Idea winner

URL: http://www.jewishjournal.com/los_angeles/article/launchbox_is_next_big_jewish_idea_winner_20110706

The Jewish Federation of Greater Los Angeles announced Batsheva Frankel’s “LaunchBox” as the winner of the Next Big Jewish Idea (NBJI) competition on July 6. Scott Minkow, Federation Vice President of Partnerships & Innovation, delivered the news to Frankel by removing one of his “I have the Next Big Jewish Idea” pins that have been circulating in the community for months and pinned her, saying, “I have to take this off because you are the one who has the next big Jewish idea.” Frankel told The Jewish Journal she was “over the moon and felt like I won the lottery.” Her idea initially was called JEWWW in a Box.

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