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JDub worldwide concerts add synergy to the season

Balkan Beat Box will headline the record company's Chanukah Party

URL: http://www.jewishjournal.com/arts/article/jdub_worldwide_concerts_add_synergy_to_the_season_20071207

The buzzword in business circles is synergy. That's what JDub Records was looking for when it began to think about its third annual Chanukah event. And when Daniel Brenner, vice president for education at the Birthright Israel Foundation, told JDub heads Aaron Bisman and Jacob Harris that he was interested in doing a project with the nonprofit music label, the buzz of synergy filled the air.

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