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Israelis can go home again — With a better ad campaign


URL: http://www.jewishjournal.com/opinion/article/israelis_can_go_home_again_with_a_better_ad_campaign_20111214

The ads calling for Israelis to return home, recently produced by the Israeli Ministry of Immigrant Absorption and subsequently killed by Prime Minister Benjamin Netanyahu, are being criticized for all the wrong reasons.

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