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Israeli inventiveness gets local spotlight

URL: http://www.jewishjournal.com/sci-tech/article/israeli_inventiveness_gets_local_spotlight_20110607

When Noam Bardin demonstrated how Waze — a Twitter-infused GPS — got him from LAX to the Luxe Hotel on Sunset in 26 minutes during rush hour, several attendees at the third annual Israel Conference immediately took out their phones to download his app. “The closing of the 405 [in mid-July] is the best moment to look at this app and understand what it can do for you every day,” Waze CEO Bardin said.

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