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Israel Tourism Drive Focuses on Latinos

URL: http://www.jewishjournal.com/israel/article/israel_tourism_drive_focuses_on_latinos_20050513

Missions to Israel are a staple of Jewish organizations, but when Pepe Barreto leads a group tour there in August, it'll represent something new. Barreto is perhaps the most popular drive-time host on Spanish-language radio in Los Angeles and a major player in a new drive to boost travel to Israel among California Latinos.

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