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Introducing Israel’s cheapest caffeine fix

New coffee shop threatens to undercut Tel Aviv’s dominant chains

URL: http://www.jewishjournal.com/israel/article/introducing_israels_cheapest_caffeine_fix

A retro storefront greets the excited customers as they wait in line. The workers inside the small shop work at a feverish pace. A few sitting at a white table on high chairs outside the store examine those waiting with satisfaction. This is Cofix, the new sensation of the world of coffee, where only coins are needed for one simple reason: everything you could want is here for the low price of 5 shekels (less than $1.50).

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