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Ice cream entrepreneur taps into the ‘spiritual aspect’ of business

How Ben Cohen of Ben & Jerry's refocused the definition of business from profits to the social good

URL: http://www.jewishjournal.com/business/article/ice_cream_entrepreneur_taps_into_the_spiritual_aspect_of_business_20120315

After Ben Cohen and business partner Jerry Greenfield completed a course on ice cream making, they established their first ice cream shop in 1978 and went on to build Ben & Jerry's Ice Cream ­-- a $300 million empire and one of the largest ice cream businesses in America.

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