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How Tel Aviv became big business in Hollywood

Could Israel's newest export reshape its image?

URL: http://www.jewishjournal.com/cover_story/article/how_tel_aviv_became_big_business_in_hollywood_20120208

In December 2009, Avi Nir, the chief executive of one of Israel’s largest broadcasting and production companies, invited the Hollywood agent Rick Rosen to spend a day at Keshet’s Tel Aviv office.

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