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Fueling the jFed generation

How the mainstream is staking its future on young innovators

URL: http://www.jewishjournal.com/cover_story/article/fueling_the_jfed_generation_20120530

Jennifer Rheuban wasn’t exactly plucked from Jewish obscurity. Rheuban is a self-described “JCC kid from a JCC family.” She grew up at the West Valley Jewish Community Center and went to Camp JCA Shalom in Malibu for years. But in college she dropped out of Jewish life, and then she never quite re-entered Jewish life as an adult.

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