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From Ordinary Faces, Extraordinary Ads

"He brought the little guy to print and TV ads.... His vision was to show real people."

URL: http://www.jewishjournal.com/travel/article/from_ordinary_faces_extraordinary_ads_20020301

Howard Zieff still remembers how he found the people to photograph in 1967 for his most famous advertisement, which had the tag line, "You don't have to be Jewish to love Levy's."

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