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‘Flicks’ for Generation Y


URL: http://www.jewishjournal.com/arts/article/flicks_for_generation_y_20040730

Kenny Schnurr and Micah Smith are concerned about Jewish education. "One of the problems is that students are not interested [in what's being taught]," Schnurr said. "The students are used to this very engaging visual language [of the media], and the teachers don't have anything to compete with that." So Smith and Schnurr, both filmmakers in their 20s, teamed up to create J-Flicks, a series of educational "trigger" films that repackage esoteric Jewish concepts in a slick neo-MTV style garb for a media savvy audience.

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