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Equip Tween Girls, They’ll Defy Sexualized Images

URL: http://www.jewishjournal.com/health/article/equip_tween_girls_theyll_defy_sexualized_images_20090408

In September 2004, Dove did something radical for a player in the beauty industry: it launched an ad campaign that didn’t feature the typical size 0 model. Instead, it featured real women who clearly defied the starlet-skinny chic that had come to represent the media “ideal” of the female form.

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