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Engaging Jews means more than better marketing

URL: http://www.jewishjournal.com/business/article/engaging_jews_means_more_than_better_marketing_20110210

For four days in January, Jewish leaders under 40 from the United States, Canada, the United Kingdom, Australia, Holland, South Africa and Israel assembled in London at the Kolenu conference. Representing large city campaigns in their respective countries, they sought to enlighten and learn from each other as they explored issues of mutual concern. These young volunteers expressed anxiety over the fact that many of their peers are not “buying” what Jewish community campaigns are “selling.” Attendees acknowledged that in each of their cities, Israel-centric fundraising and support for centralized campaigns have lost traction. To be sure, demographic research has affirmed this for a decade.

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