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‘Ecopreneurs’ See Green in Green


URL: http://www.jewishjournal.com/green_living/article/ecopreneurs_see_greenin_green_20090414

It’s easy being green when there’s plenty of cash floating around. Environmental causes tend to be minimally controversial, and all kinds of businesses feel good about supporting tree planting, community gardens, children’s environmental education and the like. But what happens when the economy tanks? Usually funding for green programs dries up until the next bull market.

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