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Can an app solve L.A. traffic?

URL: http://www.jewishjournal.com/los_angeles/article/can_an_app_solve_la_traffic_20110705

While thousands of Angelenos are dreading Carmageddon — the closure of the 405 Freeway for 53 hours — Noam Bardin is looking forward to the challenge. As the CEO of Waze, a community-driven, free GPS application for smartphones, the Israeli-American entrepreneur is the commander-in-car of what his company calls the “Carmageddon Resistance” against the predicted Los Angeles traffic jam of epic proportions.

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