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Birthright launches effort to take back ‘Zionism’

URL: http://www.jewishjournal.com/israel/article/birthright_launches_effort_to_take_back_zionism_20110207

Birthright Israel has launched an effort to reclaim the word Zionism from Israel's detractors. The effort, launched last week in New York with speeches by Israeli U.S. Ambassador Michael Oren and Birthright funder Michael Steinhardt, drew several hundred alumni of Birthright Israel, the philanthropic effort that has brought hundreds of thousands of young Diaspora Jews on free trips to the Jewish state.

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