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Birthright Israel trip staffer almost bails for Heineken [VIDEO]

URL: http://www.jewishjournal.com/culture/article/birthright_israel_trip_staffer_almost_bails_for_heineken_video

Drop everything and go. That’s the pitch made to travelers at New York’s John F. Kennedy Airport in a Heineken ad campaign, who were given the opportunity to press a button that would select a vacation destination — departing immediately.

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