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At 100, Federation’s goal is $100 million

URL: http://www.jewishjournal.com/community/article/at_100_federations_goal_is_100_million_20110119

The existence of a State of Israel or the notion of raising $100 million would have boggled the minds of the founders of the Federation of Jewish Charities in 1911. But as the 100th anniversary celebrations of The Jewish Federation of Greater Los Angeles launched this month, Israel is not only a fact, but also a draw for a proposed 1,000-person trip to Israel, and the founding of a $100 million community endowment seems imminent. Federation president Jay Sanderson, who just completed his first year on the job, sees the centennial as an opportunity to help the community understand Federation’s evolving role. “The idea is to use this not only to celebrate 100 years and raise a whole lot of money, but to bring the whole community together,” Sanderson said.

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