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American Red Cross Seeks Image Rehab


Howard Parmet, community outreach consultant for the American Red Cross (ARC) of Greater Los Angeles, wants to build bridges to a Jewish community that has largely shunned the organization because of a belief that it is anti-Israeli at best and anti-Semitic at worst. Parmet wants to rehabilitate the organization's image, dispel misperceptions and recruit legions of local Jewish volunteers.

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