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Ad campaign flare-up obscures bigger challenge: Luring home Israeli expats

URL: http://www.jewishjournal.com/israel/article/ad_campaign_flare-up_obscures_bigger_challenge_luring_home_israeli_expats_2

A few different sparks led to last week’s flare-up over a two-month-old Israeli ad campaign to lure home expatriates in the United States.

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