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A Surprise Might Attract More To Shuls

URL: http://www.jewishjournal.com/opinion/article/a_surprise_might_attract_more_to_shuls_20051104

If there's one thing in marketing that piques interest, it's the element of surprise. For synagogues, however, this is easier said than done, because so much of a prayer service is based on repetition. And repetition itself has an emotional benefit: It makes us feel safe and comfortable.

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