For many years while growing up, I was embarrassed by my last name: Heinstein. I was surrounded by Jews, but they got the lucky surnames -- you know, the ones without a -berg, -stein or -man. Come on, I was entering the rock 'n' roll biz; it was about crosses, not Stars of David. I can't have a geek name like Heinstein! Okay, I was aware of Lenny Kravitz and David Lee Roth, but at least their names didn't end in -stein. So, I used my middle name: Evan. Steven Evan. It was doable.