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Jewish Journal

Andrew Keshner

  • Virtual, viral fundraising brings real donations

    December 6, 2007 | 7:00 pm

    Hoping to raise money for a three-day bike ride over Labor Day to benefit the Jewish environmental organization Hazon, Ariela Pelaia turned to her blog.

    Pelaia, 26, thought she could find donors by raffling off books on her personal Web site, www.bakingandbooks.com, which draws up to...